Bette was originally started by two amazing women who loved the beach and the casual coastal lifestyle of southern California.

Both were feeling uninspired with their jobs and found themselves dreaming up a cute lifestyle brand that embodied the beauty of life on the coast. The casual, yet glamorous California coastal lifestyle that shines bright like a Slim Aarons photograph. Sophisticatedvand elegant but not too serious. 

These two amazing women were the origins of the Bette brand.

I’m Laurie. I’ve been in marketing for 25 years, most recently as a consultant, working for myself. It’s been an amazing journey, but something was nagging at me to do something new. Something where I could be part of a community of women. Somewhere I could help women feel good about themselves and feel my own joy doing it. Somewhere I could also bring my family into the mix to live and work this ethos.

Queue my serendipitous meeting with one of the owners of Bette. She and her partner loved Bette and everything they had built, but needed to move on in their careers. It was a match made in heaven. I related to everything they stood for (and loved every last product on the website).

We wrote the Bette Brand Manifesto because this brand is about more than just what you wear.

It’s about a season of life where things are shifting-your body, your pace, your priorities. You’re learning how to meet that change with more grace and less pressure. We wanted to put words to that moment. To say it out loud. To honor it.

The butterfly is our symbol of that belief. Not transformation as reinvention, but transformation as becoming who you're meant to be. Letting go of what no longer fits. Stepping into what feels right, now.

Bette is designed for women in these in-between seasons. Comfort still matters, feeling good still matters, and being seen still matters. The manifesto is our reminder (and invitation) to embrace that change and enjoy the life you’re growing into, today.

Bette was one of the original owner’s grandmother's name. She believed in living the good life. She loved vacations, relaxing, connecting and just having fun with her family and friends. Bette believed in balance. She saw the humor in things and allowed herself to have fun!!

I feel like Bette was a kindred spirit. Maybe because we all have a little Bette in us. So Bette’s legacy will live on. I hope I do her proud.

Hit pause and breathe deep. Look around to see the beautiful colors and feel the breeze. Just like you do on vacation, take a moment to soak it all in. Every. Day.