Besties that love the beach


At Bette we believe in easy to wear styles with lightweight fabrics and bright colors that remind us of the beautiful coastlines that we adore. Whether it's a gorgeous coverup, colorful kimono or an adorable clutch, adding some sunshine to your wardrobe makes it more fun to wear. We hope you wear our styles with love and remember to live on vacation every day!

xoxo - Hillary & Chris


Our love of the beach and the casual coastal lifestyle brought us together back in 2016 when we met in a kindergarten classroom as our first-borns were starting school. Living in a coastal town, we spent many beach days watching the kids play in the surf and enjoying countless San Diego sunsets - we ❤️ a good sunset!

Both of us feeling uninspired with our jobs at the time, we found ourselves dreaming up a cute lifestyle brand that embodied the beauty of life on the coast. The casual, yet glamorous California coastal lifestyle that shines bright like a Slim Aarons photograph. Sophisticated and elegant but not too serious.


Although we both have over 20 years of experience in sales and marketing, this was our first shot at building our own brand. We didn't quite know where to start, so our first photoshoot was at our local beach and we hired our babysitters to model for us - they were such good sports (and beautiful too!) We've been lucky enough to have amazingly supportive and talented friends to help us out along the way to build the brand we envisioned. Bette isn't just a lifestyle brand, it's a way of life. We love the sand in our toes - the breeze in our hair - big belly laughs - time with people we love - a good spicy marg - life in Encinitas and never taking ourselves too seriously.


I'm nicer when I like my outfit. We say it all the time, but it really is true. When feel good, you look good and that's exactly the confidence we want you to have every time you wear a Bette style.

We create collections that are easy to wear and make you feel gorgeous, whether you are a size 2 or 14. With fabrics that drape any shape to make you feel more confident and add a little va va voom 💃💃 and colors that brighten your smile.


Bette was Hillary's grandmother's name. She believed in living the good life. She loved vacations, relaxing, connecting and just having fun with her family and friends. Bette believed in balance. She saw the humor in things and allowed herself to have fun!! We are all Bette (or can be). So hit pause and breathe deep. Look around to see the beautiful colors and feel the breeze. Just like you do on vacation, take a moment to soak it all in every day.

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We are proud members of the Female Founder Collective, a network of businesses founded by women, supporting women. 

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