AS SEEN IN
Coastal life-inspired
We live the beach life and we design clothes to match it. Our pieces aren’t just for vacations though—they’re perfect for brunch, errands, and everything in between. Stylish and practical? Yes, please!
-
A+ Rating
We’ve achieved the highest standards of ethics and integrity as determined by the Better Business Bureau.
-
30-Day Happiness Guarantee
If you don’t feel fabulous in Bette, send it back for a refund or exchange. Full details here.
-
Free Shipping
Delivery is on us anywhere in the United States when you place an order over $100.
Meet the owner
I’m a Boston girl who moved to Southern California 17 years ago. There’s a vacation vibe here that comes not just from the ocean and palm trees. It’s the laid back approach to life, the outdoor, active lifestyle, and its the fashion. I work from home, I drive my kids around, I run errands, and then I might meet friends for a drink. I don’t want to think about 10 different outfits for my day. I want something that I can wear for all of that. Something that says I know SoCal fashion without overdoing it. And something that won’t go out of style next week. Oh, and I want it to be comfortable.... and flattering. Too much to ask? Bette says, “no”.