Fabrics that flatter, styles that set you free.

We create easy-to-wear styles with lightweight fabrics and bright colors. Add some sunshine to your wardrobe and feel your mindset shift.

Dresses That Wow

“I feel better when I like my outfit”. Right or wrong, we know it's true. When you look good, you feel good and that's exactly the confidence we know you'll have every time you wear a Bette dress.

SHOP DRESSES

Buttery-Soft Terry Cloth Styles

Beachside nostalgia meets contemporary sophistication in our Cabana collection. Perfect for women who value versatility in their fashion. Go from sunny days to casual evenings in these terry styles that make every moment feel like a vacation.

SHOP TERRY LINE

Irresistible Bags, Totes, & Clutches

What's a great outfit without a great bag? Nothing, really. Need a cute clutch to top off your evening outfit? ✔️ A beach tote that will last more than one season? ✔️ An overnight bag? ✔️ One bag (or set) that does it all? ✔️

SHOP BAGS

Fun Caftans & Kimonos

Show 'em you know fashion, and that you can bring in a fun twist to spice things up. These caftans and kimonos are styles that a huge range of ages, bodies and people can rock with confidence for years to come.

SHOP CAFTANS & KIMONOS

AS SEEN IN

Meet the Owner

Call it a mid-life crisis, or call it a career change. At 53, I acquired Bette. I loved everything about the brand. The unique styles. The bright colors. The way the pieces make so many body types look so amazing. Bette is here to make women feel good about themselves, no matter what their age or body type. I'm here to continue that legacy. To uplift women and make them walk a little taller in Bette. And give them that "I'm on vacation" feeling each time they put on a Bette piece. I'm here for you, ladies.

  • Customer review of white cover up