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You Asked. We Listened. 📣

Styles, fabrics, and new sizes that you've been asking for. At Bette, we really do listen when you give us feedback. If you're happy, we're happy.

Terry shorts set in a larger size? ✔️

Cotton and linen fabric instead of rayon? ✔️

The bestselling Sangria jute bag with some updates? ✔️

Another cute clutch option? ✔️

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  • woman-owned icon

    Woman Owned

    At Bette, being woman-owned isn't just a label; it's a legacy. We believe in the radical power of women supporting women, which is why we partner with other woman-owned businesses throughout our supply chain. Every piece we create carries the strength of collaboration, the spirit of independence, and a commitment to lifting each other higher.

  • Secure checkout icon

    Secure Checkout

    Your information is encrypted and protected every step of the way. We use trusted payment providers and industry-standard SSL technology to ensure a safe and secure checkout. Because shopping for resortwear should feel like a breeze—not a risk.

  • money back guarantee icon

    30-Day Happiness Guarantee

    We want you to be happy with all your Bette purchases. That’s why we offer a 30-day happiness guarantee. Try on your Bette pieces, and if you don’t feel fabulous in them, send them back for a refund or exchange. See our full policy here.

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Meet the Owner

I’m a Boston girl who moved to Southern California in 2007. There’s a vacation vibe here that comes not just from the ocean and palm trees. It’s the laid back approach to life, the outdoor, active lifestyle, and it's the fashion. I work from home, I drive my kids around, I run errands, and then I might meet friends for a drink. I don’t want to think about 10 different outfits for my day. I want something that I can wear for all of that. Something that says, "I know SoCal fashion" without overdoing it. And something that won’t go out of style next week. Oh, and I want it to be comfortable.... and flattering. Too much to ask? Bette says, “no”.