New Arrivals

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You Asked. We Listened.

Styles, fabrics, and new sizes that you've been asking for. At Bette, we really do listen when you give us feedback. If you're happy, we're happy.

Terry shorts set in a larger size?

Cotton, linen, and silky-feeling fabrics instead of rayon?

The bestselling Sangria jute bag with some updates?

Another cute clutch option?

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  • woman-owned icon

    Woman Owned

    At Bette, being woman-owned isn't just a label; it's a legacy. We believe in the radical power of women supporting women, which is why we partner with other woman-owned businesses throughout our supply chain. Every piece we create carries the strength of collaboration, the spirit of independence, and a commitment to lifting each other higher.

  • Secure checkout icon

    Secure Checkout

    Your information is encrypted and protected every step of the way. We use trusted payment providers and industry-standard SSL technology to ensure a safe and secure checkout. Because shopping for resortwear should feel like a breeze—not a risk.

  • money back guarantee icon

    30-Day Happiness Guarantee

    We want you to be happy with all your Bette purchases. That’s why we offer a 30-day happiness guarantee. Try on your Bette pieces, and if you don’t feel fabulous in them, send them back for a refund or exchange. Visit our refund policy.

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Meet the Owner

I’m a Boston girl who moved to Southern California in 2007. There’s a vacation vibe here that comes not just from the ocean and palm trees. It’s the laid back approach to life, the outdoor, active lifestyle, and it's the fashion. I work from home, I drive my kids around, I run errands, and then I might meet friends for a drink. I don’t want to think about 10 different outfits for my day. I want something that I can wear for all of that. Something that says, "I know SoCal fashion" without overdoing it. And something that won’t go out of style next week. Oh, and I want it to be comfortable.... and flattering. Too much to ask? Bette says, “no”.